4 Topics To Avoid During Client Meetings
It’s very important to establish rapport with your clients. Good rapport leads to more sales and recommendations. But this should be done carefully and tactfully. Some topics should not be touched when trying to establish a connection with your client. Especially if you don’t know your client well.
Religion is a very touchy subject. A religious argument can lead to very serious situations. The best case scenario is that you can lose the client and the worst case is, you might get into a fight.
A political disagreement can be just as bad as a religious. It’s remarkable how people can be so devoted towards political figures they haven’t even met in person. Just stick to topics you see in the news and stay neutral. You never know which politician your client is supporting.
3. Client disabilities/conditions (if any)
If you’re talking with someone who has a disability, tread carefully. Small talk can be very tricky. While many can be mature about their condition, some may be more sensitive. Unless they initiate, do not touch the topic unless absolutely necessary. And never joke about it.
Homosexuality can be a delicate topic if you talk about discrimination. Discrimination is always an ugly topic. Keep the gay talk light and to a minimum.
On the flipside, if you agree on some of the topics above, it can create a very strong bond with your client. It’s a high-risk/high-reward scenario. My personal tip: don’t risk it. Not unless you’re a master charmer who can talk your way into (or out of) anything.
How about you? What are your conversation no-no’s? Did you have an unpleasant experience about this in the past?