One common misconception about having your own website is that it’s a set-and-forget business asset. This is grossly inaccurate. The saying “build it and they will come” is not applicable here. There are a few things you should do in order to maximize your business investment.
This is the most important aspect of your website. Your website should always have fresh and relevant content as well as evergreen content. This includes articles, images or videos relevant to your line of business.
What is evergreen content? Evergreen content pertains to content that is eternally useful regardless of its age. An evergreen article is still relevant and helpful 2, 3 or even 5 years after it’s published. This type of content will be appreciated highly by your website visitors and has a high chance of being shared in social media which will lead to more visitors and potentially, more sales.
But don’t I just need evergreen content? While evergreen content is important, you should also focus on always having fresh content for your website users to consume. This shows your visitors that you are still active and still in business. Personally, I am hesitant to work with businesses who don’t update their website or Facebook Page unless I personally know that they are reliable.
Another important part of managing your website’s content is making sure everything is up-to-date. Make sure that everything you have published is still applicable and factual. If anything has changed, write updates and modifications as needed.
Protip: Learn SEO and ensure that your content are all optimized for search engines.
2. Brag About Your New Website
Have a strong marketing plan for your website. No one is going to know you have a new website unless you tell people about them!
Update your business cards, Facebook Page, flyers, print ads and everything you use to market your brand. Make sure that your website address is always visible on ALL your marketing materials.
When you chat or email with someone online, always mention your website and invite them to visit it.
3. Check Your Email More Often
Your website should include your best email address and contact number. Having a new channel to communicate with your customers, expect more inquiries. Check your email inbox and spam folder. Some email addresses using personalized domain names are branded by some email services as spam. If you have a valid email that went to your spam folder, be sure to whitelist that email address so that future messages will go to your inbox.
4. List Your Websites On Online Business Directories
This is a great way to connect with potential clients and other businesses online. I am working on a list of online business directories here in the Philippines that you can use. Stay tuned.
5. Ask For Feedback
Ask for feedback from friends, family, clients and website users for feedback on your new website. Bugs can sometimes slip through during or after development. It’s best to identify these right away and have them fixed.
Moreover, design is an never-ending process. Even the most elegant and beautiful design today will not be as effective in a few years’ time. This is not in any way the fault of the designer. This is because people’s tastes evolve. Trends change. This is also true in traditional media and advertising; web design is no different.
6. Double Check Your Security
Confirm with your developer that your website is protected from threats on the Internet. Malicious hackers and spammers do not care who or what they are attacking. They are using automated software to go through each and every website on the planet. You have already spent a considerable amount for the development of your website, don’t let it go to waste.
I personally have three levels of protection for the sites that I create and manage. I have measures in place in the server, CDN and CMS levels. Though this is not a 100% protection guarantee (nothing is guaranteed 100% in the Internet), I can sleep well at night knowing my sites are relatively safe.
Just follow these simple steps and you will be able to take full advantage of the potential that your new website offers. Pretty soon, you’ll recover the costs you incurred with increased customer interest, more inquiries and eventually, more sales.