Facebook advertising has been around for years. And Facebook itself has been very popoular in the Philippines for longer. So there is a disconnect as to why Facebook advertising is not more popular in the country.
As a business owner, you should take advantage of this for a few reasons:
Facebook can target users based on their geolocation, gender, age and/or interests among other things. Very few other advertising mediums can boast the same precision targeting, if at all. Even more, Facebook ads are whre the users are – on Facebook (duh!). People spend more and more time on social media as opposed to traditional media. It’s like people are flocking towards your ads.
It’s Dirt-Cheap (right now)
Considering how effective Facebook ads are, it’s unbelievably cheap to run them. The current minimum daily spend on Facebook is just 40 Pesos. If your ad is carefully written, it has the potential to go viral and reach hundreds even thousands of eyes.
Unfortunately, this will not be the case forever. As more and more local and national brands get into digital advertising, the ad prices will go up because more brands are competing for customers’ eyeballs.
You need to familiarize yourself with how advertising in Facebook works before it gets expensive. You need to be ahead of the curve when everyone realizes how powerful digital advertising is.